PRIVACY POLICY

Introduction

GoFunnel ("we," "our," or "us") is committed to protecting privacy.

This Privacy Policy explains how we collect, use, disclose, process, and safeguard information when individuals use our websites, web application, Chrome extension, tracking scripts, messaging services, integrations, artificial-intelligence features, and related services (collectively, the "Services").

Our Role

GoFunnel may process personal information in different capacities depending on the context.

Controller

GoFunnel generally acts as a controller for information relating directly to GoFunnel customers and account administrators, such as:

• account information;
• billing information;
• login and security information;
• support communications; and
• direct interactions with GoFunnel.

Processor

GoFunnel generally acts as a processor or service provider for data that customers route through GoFunnel in connection with their own businesses, including:

• leads;
• prospects;
• customers;
• form submissions;
• call recordings;
• call transcripts;
• payments;
• website events;
• communications;
• SMS and MMS records; and
• other customer-controlled information.

Our customers are responsible for determining the purposes and legal basis for their collection and use of that information.

Our processing on behalf of customers may also be governed by a Data Processing Agreement, available by contacting support@gofunnel.ai.

Information We Collect

Account Information

When you create an account, we may collect:

• email address;
• name;
• organization information;
• authentication information;
• workspace information;
• account role;
• billing information;
• IP address;
• user agent; and
• acceptance records for legal agreements.

Payment-card information is processed by our payment provider, and GoFunnel does not intentionally store complete payment-card numbers.

Lead and Form Data

When customers configure forms, tracking, workflows, or integrations, we may process information regarding their leads, customers, and prospects, including:

• names;
• email addresses;
• telephone numbers;
• IP addresses;
• user agents;
• page-view history;
• UTM parameters;
• form submissions;
• custom fields;
• funnel activity; and
• other information customers choose to collect.

SMS and Messaging Data

If a customer uses GoFunnel Texts or other messaging functionality, we may process information necessary to provide and secure the messaging service, including:

• telephone numbers;
• message content;
• message direction;
• message timestamps;
• delivery status;
• opt-out status;
• consent records supplied by customers;
• campaign information;
• sender information;
• message metadata;
• carrier responses;
• complaint or filtering information; and
• messaging account activity.

Our customers are responsible for having an appropriate legal basis for sending communications and for complying with applicable messaging and telemarketing laws.

Payment and Order Data

Through integrations with platforms such as Shopify, Stripe, ThriveCart, ClickFunnels, Whop, Fanbasis, and similar services, GoFunnel may receive transaction information on behalf of the connected merchant.

This may include:

• transaction amount;
• currency;
• product;
• customer name;
• email;
• telephone number; and
• transaction identifier.

GoFunnel does not intentionally receive or store complete payment-card numbers through these integrations.

Call Recordings and Transcripts

If customers connect supported calling or meeting services such as Zoom or Fathom, GoFunnel may process:

• call recordings;
• transcripts;
• participant information;
• timestamps;
• duration; and
• related call metadata.

Customers are responsible for obtaining any consent required under recording, wiretap, privacy, employment, or similar laws.

Tracking and Attribution Data

When a website operator installs GoFunnel tracking technology, we may collect:

• first-party identifiers such as gf_sid;
• page views;
• click events;
• form interactions;
• video engagement;
• referrer URLs;
• UTM parameters;
• IP addresses; and
• device and browser information.

This information may be associated with a customer's workspace to provide attribution, lead, conversion, and analytics functionality.

Connected Service Data

When you connect a third-party service, GoFunnel may store authentication credentials, OAuth tokens, or API keys securely and access data required for the features you enable.

Usage Data

We may collect information regarding use of the Services, including:

• browser type;
• device information;
• IP address;
• access times;
• pages viewed;
• feature usage;
• workspace identifiers;
• account identifiers; and
• security events.

We may use Microsoft Clarity and Google Analytics as described below.

Inside the logged-in application, Clarity is configured to mask on-screen text and images and remove web-address parameters.

Inside the logged-in application, Google Analytics may receive pseudonymous account and workspace identifiers, role and workspace settings, sanitized page paths, and feature-usage events.

GoFunnel does not intentionally provide Google Analytics with names, email addresses, or customer lead data from the logged-in application.

As described in our existing implementation, these analytics services are not loaded for visitors in the EEA, United Kingdom, Switzerland, or Quebec, or for browsers sending a Global Privacy Control signal where our implementation recognizes that signal.

AI and Automated Processing

GoFunnel uses artificial intelligence and machine-learning technologies to provide product features.

AI processing may include:

• generating call summaries;
• generating coaching insights;
• classifying leads, calls, or events;
• scoring or analyzing interactions;
• mapping fields;
• suggesting integration configurations;
• generating or assisting with communications;
• summarizing information;
• extracting structured data; and
• powering automated workflows.

GoFunnel currently uses third-party large-language-model providers including OpenAI, Anthropic, and Google Gemini for applicable AI functionality.

Content submitted to these providers is processed under applicable business, enterprise, or API arrangements.

GoFunnel does not sell customer content to these providers for advertising.

Certain data received through Google Workspace APIs is subject to additional restrictions described below.

Google Workspace API Data — Limited Use

GoFunnel's Google Meet integration uses read-only Google Workspace scopes for meetings organized by a customer's team.

These may include:

• meetings.space.readonly;
• calendar.events.owned.readonly.

After an applicable meeting ends, GoFunnel may read the conference record and participant information and match the meeting with the organizer's calendar event to determine attendance and invitee information.

This is used to determine whether a scheduled sales call occurred and who attended so that applicable records can be marked completed or no-show.

GoFunnel does not use these scopes to access meeting media, recordings, or transcripts.

GoFunnel's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including applicable Limited Use requirements.

Raw or derived user data obtained from Google Workspace APIs through these restricted scopes is not sent to general artificial-intelligence or machine-learning providers.

GoFunnel's product architecture restricts AI assistants from querying this Google Meet attendance data and strips such data where applicable before information is transmitted to a language model.

Such Google Workspace API data is not used to develop, improve, or train generalized or foundation artificial-intelligence models and is not sold or transferred for advertising.

YouTube API Services and Google Ads

GoFunnel uses YouTube API Services.

By connecting a YouTube channel to GoFunnel, you agree to the YouTube Terms of Service.

Google's handling of your information is described in the Google Privacy Policy.

Where enabled, GoFunnel may request scopes including:

youtube.force-ssl

Used to:

• list videos uploaded to a connected channel;
• read titles;
• read descriptions;
• read public statistics;
• and, when instructed by the customer, add a Smart Link to a selected video's description.

GoFunnel does not use this integration to delete videos, comments, ratings, or captions.

adwords

Used to:

• identify Google Ads accounts accessible to the customer;
• identify conversion actions; and
• create a conversion action when requested by the customer.

datamanager

Used to transmit configured conversion events, including hashed customer identifiers where applicable, to a customer's Google Ads account.

This information is used to provide analytics, attribution, Smart Links, and configured conversion reporting.

Access tokens are stored using appropriate safeguards.

GoFunnel does not sell this data or use it to train generalized AI models.

Customers can disconnect applicable integrations through GoFunnel settings or applicable provider settings.

When an integration is disconnected, GoFunnel will remove access credentials in accordance with the functionality of the applicable integration and may retain previously processed information according to this Privacy Policy, applicable law, and customer instructions.

Chrome Extension

The GoFunnel Chrome extension may process:

• authentication tokens;
• form responses submitted through the extension; and
• page context on authorized GoFunnel domains required for extension functionality.

Authentication information is used to maintain and verify the user's session.

Form responses are transmitted to GoFunnel systems where necessary to provide the requested functionality.

The extension does not use collected data for third-party advertising.

How We Use Information

GoFunnel may use information to:

• provide the Services;
• maintain the Services;
• personalize authorized functionality;
• authenticate users;
• secure accounts;
• investigate abuse;
• process forms;
• process events and webhooks;
• operate messaging functionality;
• route SMS and MMS communications;
• maintain opt-out and suppression functionality;
• operate integrations;
• synchronize data;
• provide analytics;
• generate dashboards;
• provide AI-powered functionality;
• provide attribution;
• send customer-configured conversion events;
• process billing;
• provide support;
• communicate about the Services;
• comply with legal obligations;
• enforce our agreements; and
• protect GoFunnel, our customers, and others.

Data Sharing

GoFunnel does not sell personal information in the ordinary meaning of selling information for money.

We may disclose information to:

Service Providers and Subprocessors

Companies that provide infrastructure, hosting, authentication, communications, billing, analytics, artificial intelligence, security, telecommunications, and other services.

Customer-Connected Services

Platforms that the customer or workspace administrator chooses to connect.

Telecommunications and Messaging Providers

Where GoFunnel Texts or messaging services are enabled, information may be transmitted to telecommunications carriers, aggregators, campaign registrars, messaging providers, and other parties necessary to register, route, transmit, secure, or administer messaging traffic.

Advertising Platforms

Where configured by the customer, GoFunnel may transmit conversion events and hashed identifiers to advertising platforms such as Meta and Google.

Business Transfers

Information may be transferred in connection with a merger, acquisition, financing, corporate reorganization, sale of assets, or similar transaction.

Legal and Safety Requirements

Information may be disclosed where reasonably necessary to:

• comply with law;
• respond to valid legal process;
• investigate fraud or abuse;
• enforce our agreements;
• protect the security of the Services;
• protect GoFunnel's rights; or
• protect customers or others.

Subprocessors

GoFunnel uses categories of service providers including:

Customer-connected platforms may include services such as GoHighLevel, Close, HubSpot, Typeform, Calendly, ClickFunnels, ThriveCart, Whop, Fanbasis, iClosed, Instantly, Hyros, Wix, ClickUp, and other services selected by the customer.

An updated list may be provided upon request.

Data Security

GoFunnel implements technical and organizational safeguards designed to protect information based on the nature and risk of processing.

These may include:

• encryption in transit;
• encryption at rest where appropriate;
• role-based access controls;
• secret management;
• audit logging;
• authentication controls; and
• least-privilege production access.

No method of electronic transmission, storage, or processing is completely secure, and GoFunnel cannot guarantee absolute security.

Breach Notification

If GoFunnel becomes aware of a personal-data breach for which notification is legally required, GoFunnel will provide notifications as required by applicable law and applicable agreements.

Customers acting as controllers remain responsible for notifications to their own end users, regulators, or other parties where required.

Data Retention

GoFunnel retains information for the period reasonably necessary to provide the Services, comply with law, maintain records, resolve disputes, secure the Services, and enforce agreements.

Typical retention periods include:

• Account data: while an account remains active, followed by deletion or backup retention periods;
• Lead, form, attribution, messaging, and event data: generally for the life of the applicable workspace unless deleted earlier or otherwise required;
• Call recordings and transcripts: generally for the life of the workspace, subject to source-provider settings and customer actions;
• Billing and transaction records: as required for tax, accounting, dispute, and legal purposes;
• Security and application logs: typically up to 90 days unless longer retention is reasonably required;
• Google Analytics product usage data: up to 14 months;
• Microsoft Clarity recordings: up to 30 days;
• Microsoft Clarity aggregated heatmap information: up to 13 months.

Backup copies may persist for a limited period after active deletion.

You may request account deletion by contacting support@gofunnel.ai.

Your Rights

Depending on where you reside and applicable law, you may have rights to:

• access personal information;
• correct inaccurate information;
• request deletion;
• object to certain processing;
• restrict certain processing;
• receive portable copies of certain information;
• withdraw consent where processing relies on consent;
• opt out of certain advertising-related disclosures; and
• lodge a complaint with a supervisory authority.

If GoFunnel processes information on behalf of one of our customers, rights requests should generally be directed to that customer first.

GoFunnel will reasonably assist customers with applicable requests where required.

California Residents

California residents may have rights under the California Consumer Privacy Act and California Privacy Rights Act, subject to applicable limitations and exemptions.

These may include rights to:

• know categories of personal information collected;
• access information;
• request correction;
• request deletion;
• opt out of sale or sharing;
• limit certain uses of sensitive information; and
• receive information without unlawful discrimination for exercising applicable rights.

GoFunnel does not sell personal information for monetary consideration.

Certain customer-configured transmissions of identifiers or conversion events to advertising platforms may constitute "sharing" under California law depending on the circumstances.

Requests may be submitted to support@gofunnel.ai.

International Data Transfers

GoFunnel operates from the United States.

Information may be processed in the United States and other countries in which GoFunnel or its service providers operate.

Where required for transfers from the European Economic Area, United Kingdom, or Switzerland, GoFunnel may rely on lawful transfer mechanisms including Standard Contractual Clauses and applicable UK transfer mechanisms.

Children's Privacy

The Services are not directed to children under 16.

GoFunnel does not knowingly seek to collect personal information directly from children under 16.

If you believe a child has improperly provided information directly to GoFunnel, contact support@gofunnel.ai.

Cookies and Tracking

GoFunnel and its customers may use first-party cookies and similar technologies to:

• operate the Services;
• remember preferences;
• maintain sessions;
• analyze product usage;
• attribute leads;
• measure conversions; and
• maintain security.

GoFunnel may use the gf_sid identifier for attribution.

Inside the logged-in application, Google Analytics may set first-party analytics cookies such as _ga and _ga_<id>.

Microsoft Clarity may set first-party cookies such as _clck and _clsk.

These tools are configured for analytics and usability rather than GoFunnel's own third-party advertising.

Browser controls and recognized privacy signals are handled according to GoFunnel's technical implementation and applicable law.

Third-Party Services

Third-party services connected to GoFunnel maintain their own terms and privacy policies.

GoFunnel is not responsible for the independent privacy practices of a third party.

Changes to This Privacy Policy

GoFunnel may update this Privacy Policy from time to time.

Material changes may be communicated by:

• posting an updated policy;
• changing the "Last updated" date;
• email;
• in-product notice; or
• another reasonable method.

Contact

Privacy requests and questions may be sent to:

support@gofunnel.ai

Terms of Service

SMS Messaging Compliance Agreement & Attestation

← Back to GoFunnel